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Audience Profile

Immigrant consumers are more likely to spend more time with media than the majority, to be informed and to learn how to “live” according to the norms of their new country.

New immigrants may be more inclined to use ethnic media to understand their minority society and keep informed about events in their home country.

Immigrants may use ethnic media for entertainment purposes, since humour and entertainment are culturally loaded and difficult to appreciate cross culturally.

Almost half of immigrants continue to use ethnic media, even those who have been in the country for years.  This contradicts the conventional belief that immigrant consumers will behave like majority consumers after a few years.  Ethnic media strategies should be a permanent component in any future advertising plan in order to capture culturally diversified markets.

You can advertise on all our channels 24 hours-a-day 7 days-a-week. Your target groups are the following ethnic communities in Canada:

Services

In addition to digital transmission and broadcast facilities, ECG offers creative and post-channel production services for television and radio broadcast clients globally. Services include:

• On-site production facilities
• On-location capabilities
• Translation
• Dubbing – talent sourced from a channel’s native country to ensure authentic content and accent

Media Buy Options

• 24 Hrs/day, 7 days-a-week – covering prime time and non-prime time
• Prime time – morning (8am-10am) and/or evening (5pm-11pm)
• Channel specific
• Language specific (i.e. channel package)
• All channels

Format

• Commercial spots: 10 sec, 15 sec, 30 sec
• Infomercials: 1 min., 5 min., 10 min.
• Special Programs (talk show): 30 min.

Mechanical Specs

• MiniDV, DVCam, Betacam, DVD, MPG2 file
• Delivery: mail, courier, email or FTP server

Client-supplied Material

• Ready-to-air commercial material is accepted
• Client is responsible for format, quality and compliance with copyright law

Pricing

• Per spot basis

Contact Details